Industry: Medical Spa

Objective: Increase appointment bookings through highly targeted Google Ads campaigns

Background: Serenity Medical Spa offers a wide range of aesthetic and wellness treatments, including facials, laser treatments, and body contouring. Google Ads was a demand generation contributor, but the spa was looking to scale up

Challenges:

  • High Competition: Competing with numerous other medical spas and wellness centers in the area

  • Cost Sensitivity: Balancing budget constraints while increasing appointment volume

  • Target Audience: Identifying and reaching the right audience interested in premium wellness services

Strategy:

To overcome these challenges, we implemented a multifaceted Google Ads strategy focused on driving appointment bookings:

  • Comprehensive Keyword Research: Identified high-intent keywords related to specific treatments (e.g., “laser hair removal,” “facial rejuvenation”) and location-based searches (e.g., “medical spa near me”)

  • Engaging Ad Copy: Developed persuasive ad copies highlighting unique offers, patient testimonials, and key services to attract clicks and drive conversions

  • Ad Extensions: Utilized ad extensions, including callouts, sitelinks, and call extensions, to provide additional information and increase ad visibility

  • Audience Targeting: Leveraged Google’s in-market, affinity, and demographic audiences to refine the target market

  • Remarketing: Implemented remarketing campaigns to re-engage visitors who had previously shown interest but had not booked an appointment

Results:

The strategic Google Ads campaign led to remarkable improvements in Serenity Medical Spa’s online appointment bookings:

  • Increase in Bookings: Achieved a 42% increase in appointment bookings within the first four months

  • Cost Efficiency: Reduced cost-per-acquisition (CPA) by 30% through efficient budget management and keyword optimization

  • Higher Click-Through Rate (CTR): Improved CTR by 40% with compelling ad copies and effective use of ad extensions

  • Increased Revenue: Generated a significant boost in overall revenue, with a 70% higher return on ad spend (ROAS)

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