Industry: Roofing

Objective: Increase leads and conversions through targeted Google Ads campaigns

Background: XYZ Roofing Services is a well-established roofing company specializing in residential roofing. Despite their strong offline presence, they faced challenges in generating online leads and wanted to enhance their Google Ads efforts

Challenges:

• High Competition: The roofing industry is highly competitive, with many companies bidding on the same keywords

• Seasonality: Demand for roofing services fluctuates with seasons, impacting lead generation

• High Cost-Per-Click (CPC): Competitive keywords in the roofing industry often result in high CPCs, affecting the overall budget

Strategy:

To address these challenges, we implemented a comprehensive Google Ads strategy focused on maximizing ROI and generating quality leads:

• Keyword Research and Selection: Conducted in-depth keyword research to identify high-intent, low-competition keywords specific to roofing services

• Ad Copy Optimization: Created compelling ad copies highlighting unique selling points such as free estimates, quality workmanship, and customer testimonials

• Geotargeting: Targeted ads to specific geographic areas with high demand for roofing services

• Seasonal Adjustments: Adjusted bids and ad schedules based on seasonal trends to maximize visibility during peak times

Results:

The implementation of the Google Ads strategy led to significant improvements in XYZ Roofing Services' Google Ads lead generation:

• Increase in Leads: Achieved a 45% increase in leads within the first three months

• Reduced CPC: Lowered the average CPC by 25% through targeted keyword selection and ad optimizations

• Improved Conversion Rate: Enhanced landing page design and relevance resulted in a 35% increase in conversion rates